Industrial companies are now entering a Race to Services, as value progressively moves from standalone products toward experiences, platforms, services and measurable outcomes. The strategic question is no longer why companies should transform, but how to make the new business happen—and how to do it fast enough.
B2B customers increasingly expect the same simplicity, transparency, speed and personalization they experience in their daily lives as consumers. This shift—defined as Industrial Consumerism—is fundamentally changing the way industrial companies must approach sales, marketing and customer engagement.
The Digital Factory was designed to help industrial companies turn digital ideas into scalable business outcomes faster. It addresses a common challenge: fragmented initiatives, organizational silos, limited incubation capabilities and a lack of end-to-end ownership.
Customer centricity is not simply about implementing CRM—it requires transforming the way an organization operates around its customers. This point of view explores how cloud technologies can enable that transformation by connecting people, processes and data across the enterprise.
The Industrial Internet of Things is not simply about connecting products—it creates the opportunity to develop new services, new business models and new sources of recurring value. The challenge for industrial companies is therefore to move from isolated IoT experiments toward an end-to-end Connected Business transformation.
Industrial companies are entering an era where digital technologies are reshaping not only operations, but also products, services, customer relationships and entire business models. Industry X.0 explores how the Industrial Internet of Things can unlock value well beyond traditional productivity and cost improvements. By E. SCHAEFFER
B2B customers increasingly expect the same simplicity, transparency, speed and personalization they experience in their daily lives as consumers. This shift—defined as Industrial Consumerism—is fundamentally changing the way industrial companies must approach sales, marketing and customer engagement.