B2B customers increasingly expect the same simplicity, transparency, speed and personalization they experience in their daily lives as consumers. This shift—defined as Industrial Consumerism—is fundamentally changing the way industrial companies must approach sales, marketing and customer engagement.
Customer centricity is not simply about implementing CRM—it requires transforming the way an organization operates around its customers. This point of view explores how cloud technologies can enable that transformation by connecting people, processes and data across the enterprise.
B2B customers increasingly expect the same simplicity, transparency, speed and personalization they experience in their daily lives as consumers. This shift—defined as Industrial Consumerism—is fundamentally changing the way industrial companies must approach sales, marketing and customer engagement.